An adaptable corporate identity for a growing range of companies

The Darke Group began life in the 1960’s as DB Darke – an engineering company. Several successful decades later it has expanded to include such diverse disciplines as architectural metalwork, water features, narrowboats and audio visual installations.

Catalyst provide: Corporate Identity | Print Design | Web Design and Production

Corporate identity design for engineering company

Company logo design for the Darke Group

THE OBJECTIVE – To design a corporate identity that would work across a number of disciplines, that would be unmistakably recognisable as part of the group and that was uncomplicated and straightforward to implement.

Logo design system for engineering company
Logo stamp for engineering companies

A clean, uncomplicated corporate identity solution

THE OUTCOME – CATALYST has produced a sharp, clean, modern logo solution that can be applied easily across any discipline. The strong, simple colour way (black, white and a vibrant green) help to harmonise the companies into a cohesive group. The font – Myriad Bold and Roman – was chosen for its legibility and neutral, everyman ‘feel’ that could adapt to any type of company. The lowercase letters give the identity a friendly accessible appearance.

Stationery design for Darke Group of companies
Brochure design and production for gas and oil engineering company - Darke Engineering
Fleet signage for engineering company
Signage system for engineering company
Corporate clothing logo application - Darke Group
Fleet identity design for Darke Group

From one page to multi-page – websites for whatever size the company

THE SERVICE – Although CATALYST usually produces more extensive multi-page websites often including e-commerce and subscriber elements, CATALYST can  produce a simple one-page scrolling site for smaller start-up companies.