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A responsive website that is easy to update and maintain
Email campaign with full report and analytics

Cambridge Illustrators is an online directory of illustrators that has been operating for over 20 years. Having gradually moved from an illustration agency to a purely online directory they needed a complete overhaul of the existing site.

A responsive website that is easy to update and maintain

A key requirement was that the website could be viewed quickly and easily on any type of platform or device and as the illustrators update the site themselves they also required a website that is very easy to update and maintain. The website also had to provide a quick and easy way for art directors and designers to search the site and find the type, subject or medium of illustration they require.

Low-cost e-mail campaign

Alongside the website overhaul Catalyst also provide Cambridge Illustrators with an ongoing low-cost e-mail campaign to ensure that the directory is always at the forefront of any art directors thoughts. The Catalyst e-mail campaign system allows CI to track the performance of the campaign and through an A/B testing feature, ensure that the e-mails are performing to their optimum. Starting with an embedded ‘Subscribe’ button and form the system allows a quick and easy way to grow a subscriber list which is fully integrated into the email system.

E-mail campaign – full analytics

Analytics include such information as who has and who hasn’t opened the email; what links they click on and how many times; whether they are sharing the email via social media; which emails are bouncing and why; and when and where in the world they are being viewed.

Visit the Cambridge Illustrators website: