Cambridge Illustrators is an online directory of illustrators that has been operating for over 20 years. Having gradually moved from an illustration agency to a purely online directory they needed a complete overhaul of the existing site.
A responsive website that is easy to update and maintain
A key requirement was that the website could be viewed quickly and easily on any type of platform or device and as the illustrators update the site themselves they also required a website that is very easy to update and maintain. The website also had to provide a quick and easy way for art directors and designers to search the site and find the type, subject or medium of illustration they require.
Low-cost e-mail campaign
Alongside the website overhaul Catalyst also provide Cambridge Illustrators with an ongoing low-cost e-mail campaign to ensure that the directory is always at the forefront of any art directors thoughts. The Catalyst e-mail campaign system allows CI to track the performance of the campaign and through an A/B testing feature, ensure that the e-mails are performing to their optimum. Starting with an embedded ‘Subscribe’ button and form the system allows a quick and easy way to grow a subscriber list which is fully integrated into the email system.
E-mail campaign – full analytics
Analytics include such information as who has and who hasn’t opened the email; what links they click on and how many times; whether they are sharing the email via social media; which emails are bouncing and why; and when and where in the world they are being viewed.
Visit the Cambridge Illustrators website: www.cambridge-illustrators.co.uk