Vanmotion is a small, lively company dedicated to renovating and creating custom interiors for classic Volkswagen campervans. Catalyst were asked to design an identity that would appeal primarily to the younger, stylish end of the custom VW scene.
Vanmotion design and build interiors for classic Volkswagon campervans.
Being such a specialist site, it needed a specific look and feel to appeal to their target market of both VW camper enthusiasts and the associated ‘surfer’ scene. The mix of cool, laid-back along with an underbelly of excellent craftsmanship was achieved by using appealing colours and motifs, along with a slick pop-up gallery and slideshow to demonstrate the quality of build. A blog was an essential addition for the VW ‘family’ to comment and communicate.