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Engineering group Spirotech-SRD’s brief to promote the silo servicing and maintenance side of the division called for a return to printed literature. Although the company website is a key marketing tool, the sales team felt that having ‘something concrete to leave with the customer’ was required – and, in addition, the requirement was for that something to stand out from their competitors literature.

Considering the information layout, Catalyst suggested an 8 page legal size brochure – an unusual and under-used format which not only stands apart from the usual formats but also subliminally echoes the tall, narrow silo shapes.