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Design proposals for launch of canine emetic ‘Apometic’ from Forum Animal Health.

Catalyst proposed the targeting of three distinct groups – the pet owner, veterinary nurses and assistants and the veterinarian – each requiring a different level and type of information. The designs included the generation of multiple icons to quickly impart key information and was used heavily on the end-user dl-sized flyer to create an attractive solution that stands out from the clients’ competitors.