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Reverend Ronald Lancaster MBE taught chemistry, divinity and psychology at Kimbolton School before becoming the college chaplain and eventually founding Kimbolton Fireworks UK Ltd, now one of the largest fireworks manufacturers in the UK, organiser of the annual London New Year firework celebrations and the firework displays for London 2012 Olympics and Paralympics.

Inspiration from an unusual source

Stiff competition from cheaper quality Chinese manufacturers has seen a sharp decline in UK retail firework sales and Kimbolton Fireworks identified the need to differentiate their products from their foreign competitors. Catalyst drew on the novel fact that the company was founded by a chaplain and this knowledge led to Catalyst creating a distinctive solution with an immediately identifiable ‘white collar’ and black background with vibrantly coloured shapes and typography that reflected the nature of the firework.