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Catalyst Design Partnership - creating a reaction

Why choose Catalyst?

Our small team has been working in this industry for a good many years – listening, suggesting and designing what your company needs. You can trust us to understand what you want to achieve and we deliver results through relevant, creative and informative design solutions, delivered on time and to budget. We also know how valuable you are and we happily go the extra mile to ensure a smooth and enjoyable relationship.

The responsibility is ours

We’re helpful and approachable and we take responsibility for all of the details and organising all of the elements that form the complete marketing plan. Your project is safe in our hands until the job is delivered and you can involve yourself in the process as much, or as little, as you like.

We are the catalyst to get things moving

We like to think of our involvement as being the spark that speeds up the reaction time in linking your product or service with its desired target. Whichever marketing tool or mix best suits your market, we have the focus, energy and experience to create the right reaction.

Whether you are looking for a website, video, brochure, exhibition or other marketing promotion, we’ll make suggestions and give you an accurate quotation for each step of the action, from producing initial visual ideas for your consideration and feedback through to the finished project. We guarantee the results will be impressive.

Key team members

Established by two partners, Paul Crank and Krystyna Wojcik, Catalyst has design and production experience in a wide range of promotional projects — from branding and corporate ID, through to advertising, brochures, exhibitions, digital media, website design & construction and illustration. We have an established network of professional colleagues that we call upon for specialist services such as technical writing, e-commerce programming etc.

Paul Crank, Partner, Catalyst Design Partnership

Paul Crank

Paul studied graphics and fine art in his native Manchester before moving to Cambridge and working in the related fields of graphic design, exhibition design, illustration and desktop video production. He became a partner in a Cambridge design company before setting up Catalyst Design Partnership with Krystyna. Trained in XHTML and CSS website design and production, Paul has many years experience in design and production of marketing materials for a wide range of clients.

LinkedIn logo View Paul’s LinkedIn profile

Krystyna Wojcik, Partner, Catalyst Design Partnership

Krystyna Wojcik

An art teaching background led Krystyna to starting Cambridge Illustrators – an illustration agency based in Cambridge representing 25 illustrators, and which now runs as a website directory of illustrators in East Anglia. Four years later she set up Catalyst Design Partnership with Paul. Both partners are actively involved in the design and production process whilst Krystyna is the first point of contact for clients.

LinkedIn logo View Krystyna’s LinkedIn profile


Sue Jansons MA(Cantab) – Copywriter

Sue’s degree in History has proved the perfect training for understanding and clearly communicating complex information on a wide range of technical and non-technical subjects. She has many years’ experience writing promotional materials, including text for websites, brochures, data sheets, manuals, and feature articles.

Dr. Ashley T. Howes – Database programmer

Catalyst work with Dr. Ashley T. Howes, MD of It Becomes Fluid Ltd, to create web and mobile applications. Ashley graduated from UEA with a Ph.D. in Computer Science and has been programming web-based solutions for 19 years and focusing on database-driven web applications for 14 years. It Becomes Fluid Ltd consult and advise business owners on how to use the web to best advantage. See the website.