So, how do you choose a graphic design agency to work with?

Recommendation from someone you know? That’s probably the best. Searching the internet and looking at nice images on a website? Probably the worst.

We could say that as an agency that has been in business since 1991 we must be able to understand what our clients need and are therefore good at our job. That’s good news — but then hundreds of other agencies have been in business for just as long. So when you’ve checked everything out, and ticked all of the boxes, what it comes down to is not just ‘Will this agency help my business?’ but also ‘Can I work with these people?’

We hope that, after looking at our website, you’ll decide that it’s worth finding out if you can.

Key team members

Established by two partners — Paul Crank and Krystyna Wojcik — Catalyst has design and production experience in a wide range of promotional projects — from branding and corporate ID, through to advertising, brochures, exhibitions, website design & construction and illustration. We also have an established network of professional colleagues that we call upon for specialist services such as technical writing, programming etc.

Paul Crank

Paul studied graphics and fine art in his native Manchester before moving to Cambridge and working in the related fields of graphic design, exhibition design, illustration and desktop video production. In 1988 he became a partner in a Cambridge design company before setting up Catalyst with Krystyna in 1991.

Krystyna Wojcik

Krystyna qualified as an art teacher and managed Heffers Art & Graphics in Cambridge for several years before starting Cambridge Illustrators — an illustration agency — in 1987. Four years later she set up Catalyst Design Partnership with Paul. Both partners are actively involved in the design and production process whilst Krystyna is the first point of contact for clients.

Collaborators

Jon Shallcross

Jon's work as a creative consultant has involved writing for TV, radio, press, outdoor, video, direct mail and below the line advertising. His expertise covers the management of major one-off projects such as TV ad production, roadshows, press conferences & product launches. He is a Cambridge M.A.

Nigel White

Nigel is a Microsoft Certified Professional with a degree in teaching technology. He has been building corporate websites and giving training in Internet technologies for a number of years. He delivers a programme of workshops to Cambridgeshire Business Link's clients on a regular basis.